The story begins…
On an early 2011 August morning, an Aboriginal man named Paul Lacerte and his daughter Raven were hunting moose near the infamous Highway of Tears, a section of highway between Prince George and Prince Rupert, BC, where dozens of women have gone missing or been found murdered. They had brought down a moose that would help feed the family for the winter and provide a moose hide for cultural purposes. As the daughter was skinning the moose her father started thinking…They were so near the highway that has brought so much sorrow to the communities along its endless miles, here with his young daughter who deserved a life free of violence…That’s when the idea sprang to life! What if they used the moose hide to inspire men to become involved in the movement to end violence towards Aboriginal women and children? Together with family and friends they cut up the moose hide into small squares and started the Moose Hide Campaign.
Where we are now….
Now, more than 6 years later, over 750,000 squares of moose hide have been distributed and the Moose Hide Campaign has spread to communities and organizations across Canada. Local campaigns have started in government offices, in colleges and universities, on First Nations reserves, in Aboriginal Friendship Centres, in community organizations, and within individual families.
In Victoria and in communities across Canada, men have held a moose hide gathering in February to stand up against violence towards women and children and to spread the campaign. Over the past 6 years, during the annual Gathering, elected members of the legislatures of British Columbia, Alberta and the Northwest Territories have stood in solidarity with the Moose Hide campaign by wearing the Moose hide square while the House was in session.